Médecins Sans Frontières (MSF) in Hong Kong is looking for a talent individual with a strong desire to work in an international NGO to fill the following position based in Hong Kong:
Senior Marketing Officer (Retention/Loyalty)
The major responsibilities are: 
  • Lead and manage the Retention team to carry out Cultivation and Retention activities
  • Initiate and implement fundraising cultivation campaigns, mainly through Direct Mail and Telemarketing
  • Plan donor loyalty program and engagement activity
  • Content strategy development for all fundraising appeals and donor
  • Management of day-to-day working relationship with internal and third-party service providers, including telemarketing agencies, in support for timely implementation of these fundraising programmes
  • Responsible for MSF-HK annual Donor Retention budget, both income and expense; and the overall Donor Retention Strategic Planning
  • Develop retention plan based on insights from CRM of over 100,000 active donors to enhance donor loyalty
  • Produce post-campaign analysis a to ensure the campaign objectives are met

The Ideal Candidate

  • University graduate
  • 5 years working experience in marketing; fundraising experience in NGO sector is an asset (Candidate with less experience will be considered as Marketing Officer (Retention))
  • Strong interest in the mission of MSF and sees the value how his/her marketing experience and contribute to it 
  • Good sense in profit and loss analysis 
  • Advanced Proficiency with spreadsheet packages (Excel)
  • Familiar with the CRM systems and analytical tools
  • Attention to details, high accuracy, result oriented and donor centric mentality
  • Excellent proficiency in written English and Chinese
  • Committed to deliver objectives; results oriented
  • Strong project management skills, able to steer project within the budget and the timeline with minimum supervision
  • Able to work independently but also a good team player

How to Apply?

Send us your motivation letter and full resume with expected salary and date of earliest availability by e-mail to [email protected] by 15 Aug 2019. Applicants not invited for interview within 8 weeks may consider their applications unsuccessful. All information collected will be used for recruitment purpose only. Please read the “Personal Information Collection Statement” before providing any personal data to Medecins San Frontieres (HK) Limited.